A New Company Called LidRock Is Prospering Because It Figured

question 31

Multiple Choice

A new company called LidRock is prospering because it figured out a novel way to get music, video games, and movies into the hands of consumers: on mini-CDs tucked into the lids of soft drinks. LidRock is focusing on which one of the four Ps?

• A) product
• B) price
• C) promotion
• D) place
• E) profit

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Definitions:

Strength

The quality or state of being physically strong, or the capacity to endure or resist challenging circumstances.

SIDS

Sudden Infant Death Syndrome, the unexplained death of a seemingly healthy baby during sleep, primarily affecting infants less than a year old.

Infant Son

A very young male child, especially one newly born to around 2 years of age.

Unresponsive

Showing no reaction to stimuli or not actively engaging in communication or actions.