When the NewWay Dry Cleaners and the Easy Laundromat in Your

question 2

True/False

When the NewWay Dry Cleaners and The Easy Laundromat in your hometown join forces to pursue a new marketing opportunity, they are forming a horizontal marketing system.

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Definitions:

Executive Orders

Directives issued by the President of the United States to manage operations of the federal government; they have the force of law but do not require congressional approval.

Signing Statements

Written comments issued by a President when signing legislation, which may outline their interpretation of the law or comment on sections they find problematic.

Bureaucracy

A system of managing government through departments run by appointed officials, often characterized by specialization of functions and adherence to fixed rules.

Dick Cheney

A prominent American politician who served as Vice President of the United States from 2001 to 2009 under President George W. Bush.