A(n) ________ Strategy Is Implemented When a Store Places Two

question 107

Multiple Choice

A(n) ________ strategy is implemented when a store places two similar items next to each other, highlighting the fact that the price of one item is slightly lower than that of the other item.

• A) assimilation effect
• B) contrast effect
• C) price-placebo effect
• D) penetration pricing
• E) skimming price

---

Definitions:

Conditioned Reinforcer

A stimulus that has acquired the capacity to strengthen desirable behavior through its association with a primary reinforcer.

Discriminative Stimulus

A specific stimulus in the presence of which a particular response is more likely to be reinforced, and in the absence of which a response is not likely to be reinforced.

Primary Reinforcer

An innately satisfying stimulus, such as food or warmth, that does not require learning to become desirable and motivates behavior.

Conditioned Reinforcer

A stimulus or event that gains its reinforcing power through its association with a primary reinforcer.