Marketers Define a Need as the Difference Between a Consumer's

question 147

True/False

Marketers define a need as the difference between a consumer's actual state and some ideal or desired state.

---

Definitions:

Price Leadership

A strategy where the leading firm in a market sets the price of goods or services, and other firms in the market follow suit.

Theme Park Industry

The theme park industry comprises companies and entities that operate amusement and theme parks, offering rides, games, shows, and other entertainment activities.

Price Leadership

A situation where the dominant firm in a market sets the price of a good or service, which is then followed by other firms.

Line of Computers

A series or range of computers produced by a company, often sharing similar features or marketed for similar audiences.