Jolene's Firm Markets Preplanning Services for a Mortician

question 19

Multiple Choice

Jolene's firm markets preplanning services for a mortician. She finds that most of her target market wants to avoid discussing future funeral needs, so she must somehow first get their attention. Jolene's firm most likely uses the ________.

• A) production orientation
• B) sustainability concept
• C) selling orientation
• D) consumer orientation
• E) societal marketing concept

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Definitions:

Neurotransmitters

Chemical messengers that transmit signals across a chemical synapse, such as between neurons, to influence or regulate bodily functions.

Neuron

A nerve cell that is the basic building block of the nervous system, responsible for transmitting information through electrical and chemical signals.

Action Potential

A rapid change in the electrical potential that travels along the membrane of a neuron or muscle cell in response to stimulation.

Electrical Signal

A form of signal where information is conveyed through the alteration of electrical currents, fundamental in the operation of electronic devices and biological neural networks.