Examlex
IBM manager Celia Moore coordinates IBM's long-standing "Reinventing Education" program that involves intensive research into how educational institutions can use the fruits of new technologies to transform what they do. In the process, the program is actually helping to shape a market of significant interest to IBM. "We see the program very much as an investment, rather than handing out money," says Moore. The existence of this program indicates that IBM has a(n) ________ orientation.
Prototype Theory
is a model of categorization in cognitive science, where members of a category are assessed by their resemblance to a typical member or prototype of that category.
Schema Theory
A theory of attention that claims unattended information is never perceived.
Knowledge-based Theory
A theory suggesting that organizations rely on their knowledge and expertise to create competitive advantage and innovate.
Category's Essence
The fundamental qualities that define a particular group or class of objects, believed to determine its membership.
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