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Explain Why and How a Company Would Adopt a Consumer

question 115

Essay

Explain why and how a company would adopt a consumer orientation.


Definitions:

Selective Distribution

A marketing strategy where a product is distributed through a limited number of channels or retailers to maintain exclusivity.

Juicy Fruit

A brand of chewing gum produced by the Wrigley Company, characterized by its sweet, fruity flavor.

Elastic Product

A product whose demand is highly sensitive to changes in price, meaning small price changes can result in significant changes in quantity demanded.

Gasoline

A volatile, flammable liquid derived from petroleum, used primarily as fuel in internal combustion engines.

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