Examlex
Explain why and how a company would adopt a consumer orientation.
Selective Distribution
A marketing strategy where a product is distributed through a limited number of channels or retailers to maintain exclusivity.
Juicy Fruit
A brand of chewing gum produced by the Wrigley Company, characterized by its sweet, fruity flavor.
Elastic Product
A product whose demand is highly sensitive to changes in price, meaning small price changes can result in significant changes in quantity demanded.
Gasoline
A volatile, flammable liquid derived from petroleum, used primarily as fuel in internal combustion engines.
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