Which Section of the Marketing Research Report Contains the Major

question 7

Multiple Choice

Which section of the marketing research report contains the major portion of the report and presents the findings of the research?

• A)method
• B)body
• C)results
• D)conclusions
• E)introduction

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Definitions:

Rationalization

A defense mechanism in which controversial behaviors or feelings are justified and explained in a seemingly rational or logical manner to avoid the true explanation.

Active Effort

The deliberate and purposeful exertion of energy towards achieving specific goals or tasks.

Repression

A defense mechanism where distressing thoughts, memories, or desires are unconsciously blocked from conscious awareness.

Ego

In psychoanalytic theory, the part of the personality responsible for dealing with reality by mediating between the id, superego, and the external world.