Researchers Applied Multiple Regression Analysis to Study Mobile Phone Service

question 82

Multiple Choice

Researchers applied multiple regression analysis to study mobile phone service in Thailand,using overall satisfaction as the dependent variable.Standardized betas for independent variables were calculated.Of those listed below,which is the most important factor for a Thai mobile phone company trying to increase its competitiveness?

• A)quality of service,standardized beta = .139
• B)promotions by the company,standardized beta = .158
• C)innovativeness by the company,standardized beta = .060
• D)social status of the company brand,standardized beta = -.013
• E)customer service quality,standardized beta = .155

---

Definitions:

Worker Protections

Laws, regulations, and practices designed to safeguard employees' rights and well-being in the workplace.

Multi-Industry

Pertaining to or involving several different industries or sectors of the economy.

Industry

The organized economic activity related to the production, manufacturing, or construction of goods and services within a particular sector.

Company

An organization or business entity engaged in commercial, industrial, or professional activities, either for-profit or non-profit.