Researchers Applied Multiple Regression Analysis to Study Mobile Phone Service

question 82

Multiple Choice

Researchers applied multiple regression analysis to study mobile phone service in Thailand,using overall satisfaction as the dependent variable.Standardized betas for independent variables were calculated.Of those listed below,which is the most important factor for a Thai mobile phone company trying to increase its competitiveness?

• A)quality of service,standardized beta = .139
• B)promotions by the company,standardized beta = .158
• C)innovativeness by the company,standardized beta = .060
• D)social status of the company brand,standardized beta = -.013
• E)customer service quality,standardized beta = .155

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Definitions:

Implicit Costs

Costs that represent the opportunity cost of using resources that are not directly paid for, such as the owner’s time or the use of assets owned by the firm.

Explicit Costs

Direct, out-of-pocket payments for resources or services used in the production process.

Accounting Profits

Represents the difference between total revenue and explicit costs of a firm.

Economic Profit

The difference between the revenue received from the sale of an output and the opportunity cost of the inputs used, often considered in terms of exceeding the company's normal profit level.