Examlex
In multiple regression analysis,t tests are used to test for the statistical significance of betas.If a beta is insignificant,it means that its respective independent variable plays no meaningful role in predicting the dependent variable,and the independent variable should be "trimmed" from the model.
Purchase Momentum
The psychological phenomenon where an initial purchase increases the likelihood of further purchases.
Extended Problem Solving
Extended problem solving occurs in consumer behavior when individuals engage in a careful and deliberate choice process, often for significant, complex, or high-investment purchases.
Habitual Decision Making
Decision making characterized by little to no conscious thought, typically due to familiarity or routine.
Behavioural Influence Perspective
A viewpoint in psychology that focuses on understanding how external factors, such as environment or social interactions, shape behaviors.
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