Researchers Applied Multiple Regression Analysis to Study Mobile Phone Service

question 82

Multiple Choice

Researchers applied multiple regression analysis to study mobile phone service in Thailand,using overall satisfaction as the dependent variable.Standardized betas for independent variables were calculated.Of those listed below,which is the most important factor for a Thai mobile phone company trying to increase its competitiveness?

• A)quality of service,standardized beta = .139
• B)promotions by the company,standardized beta = .158
• C)innovativeness by the company,standardized beta = .060
• D)social status of the company brand,standardized beta = -.013
• E)customer service quality,standardized beta = .155

Recognize the importance of reviewing outcomes to ensure strategic objectives are met.

Comprehend the critical role of goals and strategic planning in setting an organization's future direction.

Develop critical thinking skills through the analysis of PR campaigns and situation analyses.

Understand the impact of social purpose on consumer purchasing decisions and brand loyalty.

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Definitions:

Cumul I

An abstract painting by Belgian artist Pierre Alechinsky, characterized by a dynamic composition of gestural lines and color.

Color-field Painter

An artist who employs the color field painting technique, characterized by large, solid areas of color, intended to evoke an emotional reaction through the use of color alone.

Diluted Paint

Paint that has been thinned with water or another solvent, used to achieve lighter tones or a more fluid consistency in painting.

Helen Frankenthaler

An American abstract expressionist painter known for her pioneering work in the color field painting movement.