You Are an Officer in Your College's Student Marketing Association

question 7

Multiple Choice

You are an officer in your college's Student Marketing Association.You are looking for ways to ensure that members will join again the following year.Students tend to join for one semester or one year and then drop out.You decide to take a simple random sample of this year's members and give them a survey.One of the questions asks: Will you join the SMA next semester? Yes,No,Don't Know.Another question asks respondents to check all the following that they feel provides them with "value" by virtue of being in the SMA: free food at meetings,getting to socialize in a relaxed setting with fellow classmates,learning about businesses through the guest speaker program,getting job search information through the organization's "Career Search" program,and getting to know your professors on a more personal basis.You want to know which of these are related to whether or not students will join the SMA in the next semester.What analysis should you run?

• A)association analysis between the question that asks if they will join and each one of the remaining questions
• B)differences analysis between the question that asks if they will join and each one of the remaining questions
• C)predictive analysis between the question that asks if they will join and each one of the remaining questions
• D)determinant analysis between the question that asks if they will join and each one of the remaining questions
• E)None of the above;there is no analysis that will help identify which of these issues are related to rejoining the SMA.

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Definitions:

One-size-fits-all

A universal solution or policy that is applied in a wide variety of situations, disregarding individual needs or circumstances.

Open-system Perspective

An open-system perspective views organizations as entities that interact with their external environments, exchanging resources, and being influenced by external factors.

Multivariate Decision

A decision-making process that involves considering multiple variables or factors simultaneously to reach a conclusion or solution.

Contingency Approach

A management theory that suggests the most appropriate form of decision making, leadership, or organization is dependent on the specific variables of the situation.