You Are an Officer in Your College's Student Marketing Association

question 14

Multiple Choice

You are an officer in your college's Student Marketing Association.You are looking for ways to ensure that members will join again the following year.Students tend to join for one semester or one year and then drop out.You decide to take a simple random sample of this year's members and give them a survey.One of the questions asks: Will you join the SMA next semester? Yes,No,Don't Know.Another question asks respondents to check all the following that they feel provides them with "value" by virtue of being in the SMA: free food at meetings,getting to socialize in a relaxed setting with fellow classmates,learning about businesses through the guest speaker program,getting job search information through the organization's "Career Search" program,and getting to know your professors on a more personal basis.You want to know which of these are related to whether or not students will join the SMA in the next semester.What analysis should you run?

• A)Pearson product moment correlation analysis
• B)independent samples t tests
• C)cross-tabulation
• D)cross-tabulation with chi-square tests
• E)paired samples tabulation analysis

Learn about process improvement methodologies like Six Sigma and benchmarking.

Appreciate the role of skills and teamwork in the success of quality improvement efforts.

Understand the principles and methods of Total Quality Management.

Recognize the significance and approach of Lean Process Improvement.