A Winery Sees the Market in Three Distinct Segments Based

question 42

Multiple Choice

A winery sees the market in three distinct segments based upon usage of wine;a dog food manufacturer sees the dog food market in 12 segments;Toyota offers 17 different models ranging from a two-seater sports car to the Avalon luxury car.These are all examples illustrating how:

• A)marketers can take advantage of differences between market segments,simply by a conceptual analysis of differences in the marketplace.
• B)marketers should search for all differences between each of their products or services.
• C)marketers could take better advantage of differences between market segments if they had a method of determining insignificant differences in the marketplace.
• D)marketers can take advantages of differences between market segments,and differences analysis can be used to discovery statistically significant,meaningful,and stable differences.
• E)there are differences in the market,and by knowing statistical methods that focus on data summarization,marketers can take advantage of these differences.

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Definitions:

Primary Personality

The subpersonality that appears more often than the others in individuals with dissociative identity disorder.

State-dependent Learning

A phenomenon where information learned in a particular state of mind is more easily recalled when in the same state.

Self-hypnosis

A technique involving self-induced hypnotic state, often used for therapeutic purposes, stress relief, or personal development.

Dissociative Identity Disorder

A mental disorder characterized by the presence of two or more distinct personality states that control an individual's behavior in different circumstances.