The Two Types of Statistical Inferences Often Used by Marketing

question 9

Multiple Choice

The two types of statistical inferences often used by marketing researchers are:

• A)frequency distributions and standard deviations.
• B)regression analyses and measures of variability.
• C)parameter estimates and hypothesis tests.
• D)descriptive analyses and predictive analyses.
• E)medians and modes.

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Definitions:

Explanation

The act or process of providing clarification, justification, or a reason for something.

Narrow Band Tests

Psychological tests focused on assessing specific areas of functioning or traits.

Objective Tests

These are assessments designed to measure individuals' knowledge or abilities in a specific area, providing quantifiable and concrete results.

Self-Report Tests

Psychological assessments where individuals provide data about themselves, often used to gather information on personality, symptoms of mental disorders, and more.