The Two Types of Statistical Inferences Often Used by Marketing

question 9

Multiple Choice

The two types of statistical inferences often used by marketing researchers are:

• A)frequency distributions and standard deviations.
• B)regression analyses and measures of variability.
• C)parameter estimates and hypothesis tests.
• D)descriptive analyses and predictive analyses.
• E)medians and modes.

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Definitions:

Organizational Change

The process by which organizations adapt to new conditions, restructure, or alter their strategies, structures, or processes to improve effectiveness.

Cost Reduction

The process or strategy of lowering expenses incurred by a business in order to improve profitability without compromising the quality of its products or services.

Action Research Approach

A participatory form of research aimed at solving immediate problems while focusing on the implementation of solutions in a cyclical process.

Organizational Change Process

A systematic approach in an organization to transition from its current state to a desired future state to enhance efficiency, effectiveness, or performance.