Which of the Following Organizations Has Provided the Industry with a Standard

question 59

Multiple Choice

Which of the following organizations has provided the industry with a standard for calculating response rates?

• A)Direct Marketing Association (DMA)
• B)International Marketing & Research Association (IMRA)
• C)Council of American Survey Research Organizations (CASRO)
• D)Marketing Research Association
• E)International Council for Response Rate Standardization

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