Keith Is Paid $5 Per Interview

question 73

Multiple Choice

Keith is paid $5 per interview.He questions people on their buying behavior.An unfinished interview does not earn him any compensation,therefore,he fabricates the data collected to earn the compensation sometimes.Which of the following data collection errors is evident here?

• A)cheating
• B)nonresponse
• C)attention loss
• D)misunderstandings
• E)fatigue

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Definitions:

Customer Perspective

An aspect of business strategy that focuses on understanding and meeting the current and future needs of customers.

Balanced Scorecard

A strategic planning and management system used to align business activities to the vision and strategy of the organization, improve internal and external communications, and monitor organization performance against strategic goals.

Overhead Volume Variance

A measure of the difference between the estimated and actual overhead costs, due to changes in production volume.

Controllable Costs

Expenses that a manager or business can influence or regulate, such as marketing costs or raw material purchases.