Which of the Following Organizations Has Provided the Industry with a Standard

question 59

Multiple Choice

Which of the following organizations has provided the industry with a standard for calculating response rates?

• A)Direct Marketing Association (DMA)
• B)International Marketing & Research Association (IMRA)
• C)Council of American Survey Research Organizations (CASRO)
• D)Marketing Research Association
• E)International Council for Response Rate Standardization

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Definitions:

Ulrich Beck

A German sociologist known for his work on risk society, reflexivity, and individualization in modern society.

Fundamentalism

A strict adherence to specific theological doctrines typically in a reaction against Modernist theories, often characterized by a literal interpretation of religious texts.

Benjamin Barber

Benjamin Barber was a political theorist known for his work on democracy and civil society, including the influential book "Jihad vs. McWorld."

Anthony Giddens

A contemporary sociologist known for his theory of structuration, which seeks to explain the dynamic relationship between individuals and society.