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Nonsampling errors can be measured if sampling error is calculated.
Indirect Channel
A distribution method that involves intermediaries or middlemen to get the product from the manufacturer to the consumer.
Consumer Products
Goods produced for personal use by the general public, often classified into convenience, shopping, specialty, and unsought products.
Small Retailers
Businesses that operate on a smaller scale compared to large chains, typically offering a more personalized shopping experience.
Indirect Channel
A path that goods or services take from the producer to the customer through intermediaries, such as wholesalers, distributors, or retailers.
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