Examlex
An unintentional interviewer error occurs whenever a data collection person willfully violates the data collection requirements set forth by the researcher.
Integrated Marketing
A strategy that combines various marketing tools and channels to deliver a consistent message and achieve marketing goals.
Customer Journey
The complete sum of experiences that customers go through when interacting with a company and brand, rather than looking at just part of a transaction or experience.
Consideration Stage
A phase in the customer journey where potential buyers evaluate different products or brands before making a purchase decision.
Sales Promotion
A marketing strategy that uses short-term incentives to encourage the purchase or sale of a product or service.
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