When the Intent Is to Measure Psychological Properties of Consumers

question 99

Multiple Choice

When the intent is to measure psychological properties of consumers (such as attitudes,opinions,and so on) which exist on a continuum in the mind of the respondent,________ is the most useful type of measure.

• A)ordinal scale
• B)nominal scale
• C)interval scale
• D)ratio scale
• E)unassumed interval scale

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Definitions:

Saccades

Rapid, abrupt movements of the eyes that change the point of fixation.

Transduction

The process of converting one form of energy into another, as in sensory processing or in the genetic alteration of bacteria by viruses.

Lens Accommodation

The process by which the eye's lens changes shape to focus near or far objects on the retina for clear vision.

Optic Disk

The point in the back of the eye where the optic nerve connects to the retina, devoid of photoreceptors.