Which of the Following Is the Most Accurate Statement Regarding

question 79

Multiple Choice

Which of the following is the most accurate statement regarding the importance of the questionnaire in the research process?

• A)Relatively speaking,the questionnaire is unimportant in the marketing research process.
• B)Not only is the questionnaire a very important ingredient,but its design affects the quality of the data collected;even experienced interviewers cannot compensate for questionnaire defects.
• C)The questionnaire is tied with the written report as being the most important item in the marketing research process.
• D)Not only is the questionnaire a very important ingredient,but its design affects the quality of the data collected,though experienced interviewers often compensate for questionnaire defects.
• E)Questionnaire design is the most important step in the marketing research process.

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Definitions:

High Self-efficacy

The belief in one's own ability to successfully accomplish tasks and challenges.

Particular Task

A specific or distinct activity or assignment that needs to be accomplished within a set of defined parameters or objectives.

Internal Motivator

Intrinsic factors within an individual that drive them to act or accomplish tasks, such as personal satisfaction or the joy of doing something.

Being Proud

The feeling of satisfaction and pleasure derived from one's accomplishments, qualities, or possessions.