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In a mail survey,the introduction is normally provided in the "cover letter."
Return On Equity
A measure of a corporation's profitability that reveals how much profit a company generates with the money shareholders have invested.
Du Pont Model
The Du Pont Model is a framework for analyzing a company's return on equity (ROE) by breaking it down into three components: profit margin, asset turnover, and financial leverage.
Net Profit Margin
A profitability metric indicating the percentage of revenue left as net income after all expenses, taxes, and costs have been subtracted.
Return On Assets
Return on assets (ROA) is a profitability ratio that measures how efficiently a company can manage its assets to produce profits during a period, calculated by dividing net income by total assets.
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