Patrick Donaldson Is Using a Research Firm to Better Understand

question 102

Multiple Choice

Patrick Donaldson is using a research firm to better understand a potential target market for his company's new product,a pain medication.The research design proposed by the research firm includes randomly surveying consumers who are likely to take the medication (those older than 65 who have arthritis pains) .Patrick views the questionnaire proposed by the research firm.Two of the questions are: (1) Are you older than 65? If "yes," continue to Question 2.(2) Do you experience pain from arthritis? If "yes," continue to Question 3.Questions 1 and 2 are considered to be:

• A)disguised questions.
• B)skip questions.
• C)screening questions.
• D)undisguised questions.
• E)classification questions.

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Definitions:

Actualizing Tendency

A concept in humanistic psychology referring to an innate drive within all organisms to grow, improve, and realize their fullest potential.

Rogers

A reference to Carl Rogers, an influential figure in psychology known for his person-centered approach to therapy and development of humanistic psychology.

Physiological

Related to the functions and processes within living organisms and their parts.

Belongingness

The human emotional need to be an accepted member of a group, whether it is family, friends, colleagues, or within a community.