Patrick Donaldson Is Using a Research Firm to Better Understand

question 102

Multiple Choice

Patrick Donaldson is using a research firm to better understand a potential target market for his company's new product,a pain medication.The research design proposed by the research firm includes randomly surveying consumers who are likely to take the medication (those older than 65 who have arthritis pains) .Patrick views the questionnaire proposed by the research firm.Two of the questions are: (1) Are you older than 65? If "yes," continue to Question 2.(2) Do you experience pain from arthritis? If "yes," continue to Question 3.Questions 1 and 2 are considered to be:

• A)disguised questions.
• B)skip questions.
• C)screening questions.
• D)undisguised questions.
• E)classification questions.

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Definitions:

Dividend Payout Ratio

The fraction of net income a firm pays to its shareholders as dividends, typically expressed as a percentage.

Profit Margin

A financial metric that measures the extent to which a company or a business activity makes money, expressed as a percentage of revenues.

Dividend Payout Ratio

A financial metric that shows what portion of a company's earnings is distributed to shareholders in the form of dividends.

Profit Margin

Profit margin is a financial metric used to assess a company's profitability by comparing net income to sales, indicating how much of each dollar in revenue a company keeps as profit.