When the Intent Is to Measure Psychological Properties of Consumers

question 99

Multiple Choice

When the intent is to measure psychological properties of consumers (such as attitudes,opinions,and so on) which exist on a continuum in the mind of the respondent,________ is the most useful type of measure.

• A)ordinal scale
• B)nominal scale
• C)interval scale
• D)ratio scale
• E)unassumed interval scale

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