One of the Appealing Aspects of the Semantic Differential Scale

question 52

True/False

One of the appealing aspects of the semantic differential scale is that the researcher may compute averages and plot them on the scale.This creates a "profile" of the object being measured - store,brand,and so on.

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Definitions:

Motives

The reasons or drives behind an individual's actions or behavior.

Deficiencies

Refers to the lack or shortage of something essential, including nutrients, resources, or qualities necessary for normal functioning and health.

Ideals

Principles or values that are actively pursued as goals or standards of perfection.

Interests

Refers to activities, topics, or subjects that an individual finds engaging or enjoys exploring.