One Disadvantage of Mall-Intercept Interviewing Is That

question 31

Multiple Choice

One disadvantage of mall-intercept interviewing is that:

• A)mall-intercepts,because they require the cooperation of all stores in a mall,are difficult to implement.
• B)turnover rates are high.
• C)mall shoppers may not be representative of the target market population.
• D)interviewers in mall-intercept studies are often distracted by mall activities.
• E)assault rates of interviewers can be high in some areas.

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Definitions:

Standard Deviation

A measure of the amount of variation or dispersion of a set of values, indicating how much the values in the data set deviate from the mean.

Mean

A measure of central tendency that is calculated by dividing the sum of all values in a dataset by the number of values.

Right-Skewed

Refers to a distribution where the tail on the right side of the histogram is longer or fatter than the left side.

Standard Deviation

A metric that quantifies the degree of spread or scattering among values in a dataset, illustrating the extent to which these values diverge.