Which of the Following Data Collection Modes Would Be More

question 22

Multiple Choice

Which of the following data collection modes would be more appropriate for research on a product requiring demonstration that is targeted to the business-to-business market as opposed to the consumer market?

• A)CATI
• B)business-to-business surveying
• C)in-office interview
• D)drop-off survey
• E)detailed online survey with graphics

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Definitions:

Price

The amount of money required to purchase a good, service, or asset.

Coefficient Of Determination

A statistical measurement that assesses the proportion of the variance in the dependent variable that is predictable from the independent variable(s).

SST

Abbreviation for "Total Sum of Squares," which measures the total variance in a dataset.

SSE

Total of the squared differences between the actual data and the estimated values from a model, illustrating model accuracy.