Tom Cardinal,of "Healthy" Cookies,is Concerned About the Costs of Conducting

question 20

Multiple Choice

Tom Cardinal,of "Healthy" Cookies,is concerned about the costs of conducting some upcoming research.He understands that mail surveys have some of the lowest costs of all the data collection methods.He asks Jeanne Daniel,marketing research consultant,what would happen if a mail survey were used.Jeanne explained that,compared to online or telephone surveys,a mail survey would have taken much longer,and the response rate would have been:

• A)under 20 percent.
• B)between 35 and 37 percent.
• C)above 60 percent.
• D)around 30 percent.
• E)about 55 percent.

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Definitions:

Social Anxiety

A chronic mental health condition characterized by significant anxiety and discomfort in social situations.

Social Anxiety

A chronic mental health condition in which social interactions cause irrational anxiety and fear.

Social Anxiety

A disorder characterized by overwhelming anxiety and excessive self-consciousness in everyday social situations, often resulting from a fear of being closely watched, judged, and criticized by others.

Social Anxiety

A chronic mental health condition characterized by significant anxiety or fear of being judged, negatively evaluated, or rejected in a social or performance situation.