Frito-Lay Brand Managers Want to Know Which of Three Proposed

question 46

Multiple Choice

Frito-Lay brand managers want to know which of three proposed end-aisle displays work the best in terms of catching consumers' attention.They set up prototypes of the three displays in three supermarkets and visit each to observe consumers' head movements as they approach each display.Which observation technique would the managers be using?

• A)direct
• B)past records
• C)archives
• D)indirect
• E)in-store observation

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Definitions:

Gene Flow

The transfer of alleles or genes from one population to another, influencing the genetic composition of the receiving population.

Natural Selection

A process by which organisms better adapted to their environment tend to survive and produce more offspring, driving the evolution of species.

Hardy-Weinberg Equilibrium

A principle stating that the genetic variation in a population will remain constant from one generation to the next in the absence of disturbing factors.

Allele Frequencies

The relative frequency of alleles (variations of a gene) within a population.