Focus Groups Should NOT Be Used When

question 18

Multiple Choice

Focus groups should NOT be used when:

• A)there is a need to understand the consumers' vocabulary.
• B)there is a need to determine consumers' attitudes.
• C)there is a need to predict the sales volume for a new product in a market territory.
• D)there is a need to understand consumers' motives.
• E)there is a need to know how accepting consumers are of a proposed new package design.

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Definitions:

Capital Contribution

Money, assets, or other resources a partner or shareholder provides to a company or partnership to increase its capital.

LLC Statutes

Laws and regulations that govern the formation, operation, and dissolution of Limited Liability Companies within a jurisdiction.

Articles of Organization

The document filed with a state governmental body to legally form a limited liability company (LLC).

Noncorporate Business Organization

Any form of business entity that is not incorporated, such as partnerships, sole proprietorships, and limited liability companies, where the legal and tax characteristics may differ from those of corporations.