Which of the Following Best Represents the Future of Focus

question 24

Multiple Choice

Which of the following best represents the future of focus groups?

• A)Because of their many advantages and the unique abilities added by online focus groups,the popularity of focus groups is increasing and they are being used on a worldwide basis.
• B)Because it is difficult to interpret focus group results,their usage is declining.
• C)Focus groups peaked during the 1980s and saw little growth during the 1990s.
• D)Focus group use will go down because single source data is increasing.
• E)Because of their many disadvantages and the problems associated with online focus groups,the popularity of focus groups is decreasing worldwide.

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Definitions:

Maslow

An American psychologist best known for creating Maslow's hierarchy of needs, a theory of psychological health predicated on fulfilling innate human needs.

Q-Sort Technique

A method used in psychology to assess and sort a variety of subjective content, typically involving the ranking of statements or items according to specific criteria.

Personality Assessment

The process of measuring personality traits and characteristics, typically through standardized tests or surveys.

Unrealistic Ways

Refers to methods or approaches that are impractical or not based on reality, often involving wishful thinking rather than practical solutions.