Quantitative Techniques Deal with the "Soft Side" of Marketing Research

question 13

True/False

Quantitative techniques deal with the "soft side" of marketing research.

---

Definitions:

Criminal Behavior

Actions that violate laws and are subject to punishment, analyzed by criminologists to understand their origins and prevent their occurrence.

Incarceration

The state of being confined in prison; the act of imprisoning or detaining individuals.

Functional Theorists

Sociologists who analyze society in terms of its institutions and their roles in maintaining social order, stability, and harmony.

Moral Boundaries

The limits that define acceptable behavior and values within a society or group.