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Protocol analysis involves placing people in decision-making situations and asking them to verbalize everything they consider when making a decision.
Negative Way
A term that refers to a method or approach characterized by negation or refusal, often aimed at reducing or eliminating something undesirable.
Acculturation
Adapting to the language, values, beliefs, roles, and other characteristics of the host culture.
Host Culture
The culture of a country or community where an individual is living temporarily or permanently as a visitor or newcomer, often contrasted with the individual's native or home culture.
Ethnic Group
A community or population made up of people who share a common cultural background, heritage, language, or belief system.
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