Marketing Researchers Walking with Seniors in Their Walking Groups and Listening

question 69

True/False

Marketing researchers walking with seniors in their walking groups and listening to them discuss their hopes,fears,worries,health,family and friends would be an example of an application of ethnographic research.

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Definitions:

Justice View

A perspective focusing on fairness in the distribution of rewards and burdens among members of a society or organization.

Utilitarian View

An ethical perspective that suggests actions are right if they are beneficial or bring the greatest good to the greatest number of people.

Ethical Behaviour

Conduct that is in accordance with accepted principles of right or wrong governing the conduct of a profession.

Results-Oriented

A focus on achieving specific outcomes or goals, emphasizing the end result rather than the process used to get there.