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Frito-Lay Brand Managers Want to Know Which of Three Proposed

question 46

Multiple Choice

Frito-Lay brand managers want to know which of three proposed end-aisle displays work the best in terms of catching consumers' attention.They set up prototypes of the three displays in three supermarkets and visit each to observe consumers' head movements as they approach each display.Which observation technique would the managers be using?


Definitions:

Parenchyma

A type of plant tissue composed of living cells that are often spacious and used for functions such as photosynthesis, storage, and tissue repair.

Ground Tissue

A type of plant tissue that fills the interior of a plant, consisting of parenchyma, collenchyma, and sclerenchyma cells, and is responsible for photosynthesis, storage, and support.

Phloem

The vascular tissue in plants responsible for the transport of organic nutrients, particularly sugar, from the leaves to other parts of the plant.

Dissolved Sugars

Sugars that have been dissolved in a liquid, thereby becoming part of the liquid's solution.

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