Focus Groups Should NOT Be Used When

question 18

Multiple Choice

Focus groups should NOT be used when:

• A)there is a need to understand the consumers' vocabulary.
• B)there is a need to determine consumers' attitudes.
• C)there is a need to predict the sales volume for a new product in a market territory.
• D)there is a need to understand consumers' motives.
• E)there is a need to know how accepting consumers are of a proposed new package design.

---

Definitions:

Cash Flow Statement

A cash flow statement is a financial report that provides aggregate data regarding all cash inflows and outflows a company receives.

Deferred Expense

Deferred Expense is an expenditure that is made in advance and included in assets to be used or consumed in a future period.

Prepaid Insurance

An asset account that represents insurance premiums paid in advance, which are expensed over the period the insurance coverage relates to.

Expense Incurred

Costs that a company recognizes and records on its financial statements for accounting periods in which they were incurred.