Focus Groups Should NOT Be Used When

question 18

Multiple Choice

Focus groups should NOT be used when:

• A)there is a need to understand the consumers' vocabulary.
• B)there is a need to determine consumers' attitudes.
• C)there is a need to predict the sales volume for a new product in a market territory.
• D)there is a need to understand consumers' motives.
• E)there is a need to know how accepting consumers are of a proposed new package design.

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Definitions:

Borrow

To borrow means to take something from someone for a limited time, intending to return it, often referring to money in financial contexts.

Compounded Semi-Annually

Interest calculation method where interest is added to the principal sum of a deposit or loan twice a year, hence increasing the total amount of interest earned or paid.

Payments

Amounts of money transferred from one party to another as fulfillment of financial or contractual obligations.

Compounded Annually

Interest on an investment that is calculated once a year on the principle plus any previously earned interest.