Which of the Following Best Represents the Future of Focus

question 24

Multiple Choice

Which of the following best represents the future of focus groups?

• A)Because of their many advantages and the unique abilities added by online focus groups,the popularity of focus groups is increasing and they are being used on a worldwide basis.
• B)Because it is difficult to interpret focus group results,their usage is declining.
• C)Focus groups peaked during the 1980s and saw little growth during the 1990s.
• D)Focus group use will go down because single source data is increasing.
• E)Because of their many disadvantages and the problems associated with online focus groups,the popularity of focus groups is decreasing worldwide.

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Definitions:

Wavelength

The distance between corresponding points of two consecutive waves, commonly associated with the characteristics of waves in physics, such as light and sound.

Axons

Long, threadlike structures of neurons that carry nerve impulses away from the cell body.

Dendrites

Branched extensions of a neuron that receive signals from other neurons and transmit them toward the cell body.

Signal Detection Theory

A means to quantify the ability to discern between information-bearing patterns and random noise that is characteristic of much stimuli.