In Which Technique Below Are Consumers' Values Determined,followed by Determining

question 73

Multiple Choice

In which technique below are consumers' values determined,followed by determining which product or service attributes would be viewed as a means of achieving a desired value? For example,it is determined that "good health" is highly valued and "soy products replacing beef" is viewed as a means of achieving "good health."

• A)value salience analysis
• B)qualitative value interviews
• C)quantitative value interviews
• D)laddering
• E)value gradient analysis

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Definitions:

Goods Completed

Finished goods that have gone through the manufacturing process and are ready to be sold or distributed.

FIFO Method

An inventory valuation method that assumes the first items placed in inventory are the first sold, standing for "First In, First Out."

Cost Per Equivalent Unit

A measurement used in cost accounting to calculate the cost assigned to each unit produced, by considering the costs incurred at each stage of production.

Materials Used

The cost of raw materials and supplies that are consumed in the manufacturing process to produce goods.