In Which Technique Below Are Consumers' Values Determined,followed by Determining

question 73

Multiple Choice

In which technique below are consumers' values determined,followed by determining which product or service attributes would be viewed as a means of achieving a desired value? For example,it is determined that "good health" is highly valued and "soy products replacing beef" is viewed as a means of achieving "good health."

• A)value salience analysis
• B)qualitative value interviews
• C)quantitative value interviews
• D)laddering
• E)value gradient analysis

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Definitions:

Evangelical Ministers

Religious leaders within the evangelical Christian movement, known for emphasizing personal conversion, the authority of the Bible, and the importance of preaching the gospel.

Itinerant Ministers

Religious leaders or preachers who travel from place to place to spread their faith and serve communities without a permanent church.

Propertied Elites

Individuals or groups who own significant amounts of property or wealth and often have considerable influence or power in society.

Second Great Awakening

A Protestant religious revival during the early 19th century in the United States, which led to the formation of new denominations and a strong sense of social reform.