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Observation studies have the advantage of allowing observation of consumers' motives,attitudes,and intentions.
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Q3: Descriptive or causal research are best used
Q16: There is only one use of test
Q30: Sampling a geographical area using area sampling
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Q43: "Faulty recall" occurs when actions or activities
Q45: Stratified samples may use weighted means so
Q57: Secondary information is collected by research companies
Q72: Research design is confined to predetermining how