One Way to Get Consumers to Bypass Their Rational Controls

question 53

True/False

One way to get consumers to bypass their rational controls and strike up a meaningful dialogue in focus groups is through the use of projective techniques such as "Sort Me Up" or "Sort Me Straight."

---

Definitions:

Repairs

Expenditures to maintain the operational status of assets, rather than to improve or extend their life.

Office Equipment

Tangible items such as computers, desks, and chairs used to facilitate operations in a corporate office setting.

Land

A natural resource not man-made, referring to the earth's surface extending downward to the center of the earth and upward to infinity, including permanently attached natural objects.

Purchase Price

The amount of money that is paid to acquire a good, service, or asset.