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A Study Was Conducted of Online Buyers to Determine Purchasing

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A study was conducted of online buyers to determine purchasing differences among buyer segments such as males and females.The research began with a series of focus groups followed by in-depth interviews.Finally,an online survey was conducted of several thousand online buyers.If you had to classify this research,which of the following would be most appropriate?


Definitions:

Contingency Contract

An agreement where the obligations and outcomes depend on certain conditions or events happening.

Token Economy

A behavioral modification method that involves rewarding desired behaviors with tokens that can be exchanged for privileges, treats, or other reinforcers.

Token Economy

A behavioral modification technique based on systematic reinforcement, where tokens are given as a reward for desired behaviors, which can later be exchanged for privileges or treats.

Special Foods

Foods that are designed or selected for particular nutritional requirements or to support specific health conditions.

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