Jerri Allen Has Trained for Several Months to Conduct Focus

question 11

Multiple Choice

Jerri Allen has trained for several months to conduct focus groups.She has just completed her first focus group as the moderator.Which factor should Jerri remember when reporting and using focus group results?

• A)Qualitative statements must be categorized,and assessments must be made as to the representativeness of the focus group participants.
• B)All statements must eventually be quantified and input into some type of data analysis software package that allows descriptive statistics to be calculated.
• C)Statements must be summarized,and the influence of the focus group leader must be excluded from the results.
• D)Statements are not summarized,but are reported verbatim.Yet the influence of the focus group leader must still be excluded from the results.
• E)Jerri does not need to worry about the report as focus group "reports" simply consist of providing clients with video and audio recordings of the focus group.

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Definitions:

Cooperation

The process of individuals or groups working together towards common goals or interests.

Deception

The act of misleading or tricking someone, often for personal gain or to achieve a particular outcome.

Body Language

A form of non-verbal communication in which physical behaviors, as opposed to words, are used to express or convey information.

Thomas Theorem

is a sociological theory stating that if people define situations as real, they are real in their consequences, highlighting the power of perception in social interaction.