Billy Neighbors Decides to Use a Qualitative Research Technique Called

question 20

Multiple Choice

Billy Neighbors decides to use a qualitative research technique called laddering.Which of the following would best describe how laddering could be used by Billy's Pork processing company?

• A)determining values important to consumers (i.e. ,good health);the routes consumers take to achieve those values (i.e. ,exercise,eating good foods,rest);and which specific product attributes (i.e. ,eat white meats)are used as a means of achieving the end desired value (i.e. ,good health)
• B)determining product attributes important to consumers (i.e. ,white meats);the routes consumers take to achieve those attributes (i.e. ,shopping,reading ads,coupons);and which specific product attributes (i.e. ,pork)are used as a means of achieving the end desired value
• C)determining bottom rung values important to consumers (i.e. ,food,shelter,clothing);the routes consumers take to advance to higher rungs (i.e. ,education,job search,skill training);and which specific product attributes (i.e. ,white meats)are used as a means of achieving the highest rung (i.e. ,high self-esteem)
• D)determining the step-by-step approach to determining the best method to advertise the product (i.e. ,pork)as a healthy,nutritious food (i.e. ,white meat)
• E)None of the above;there is no such qualitative technique.

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Definitions:

Donee Beneficiary

A third party who benefits from a contract made between two other parties, specifically where the intent is to benefit the third party.

Creditor Beneficiary

A person or entity that benefits from a contract made between two other parties, particularly where one party promises to pay a debt owed to the beneficiary.

Breach Of Contract

An instance wherein one party fails to fulfill their obligations under a contract.

Credit

The provision of resources (such as money) by one party to another where the second party does not reimburse the first party immediately but promises to repay those resources at a future date.