There Are So Many Uses of Secondary Data That It

question 35

True/False

There are so many uses of secondary data that it is rare for a marketing research project to be conducted without including some of this information.In fact,some projects may be based exclusively on secondary data.

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Definitions:

Public Good

Goods or services available to all in society without charge, delivered by the government or private organizations, without the intention of making a profit.

Rival Consumption

A situation where the consumption of a good by one individual prevents simultaneous consumption by other individuals.

Excludable

A characteristic of a good or service where it's possible to prevent individuals who have not paid for it from having access.

Television Signal

The electronic waves transmitted from a broadcast station that carry audio and visual information to televisions.