One Method of Collecting Marketing Tracking Data at the Household

question 56

True/False

One method of collecting marketing tracking data at the household level is by providing panel members with wands or scanners that they use to scan the UPC codes on the products they purchase.

---

Definitions:

Somatic Motor Nervous System

The part of the peripheral nervous system that conveys signals from the central nervous system to skeletal muscles, thereby controlling voluntary movements.

Autonomic Nervous System

The part of the nervous system that controls involuntary functions of the body, including heart rate, digestion, and respiratory rate, divided into the sympathetic and parasympathetic systems.

Parasympathetic

Part of the autonomic nervous system that conserves energy by slowing the heart rate and increasing intestinal and gland activity.

Sympathetic

Part of the autonomic nervous system involved in the body's fight or flight response, regulating heart rate, blood flow, and other functions.