Which of the Following Secondary Information Sources Provides a Baseline

question 59

Multiple Choice

Which of the following secondary information sources provides a baseline of data every 10 years?

• A)baseline reports
• B)NAICS (decade report)
• C)census of the population
• D)Survey of Buying Power
• E)Decennial Marketing Research Handbook

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Definitions:

Consumer Behavior

The study of how individuals or groups select, purchase, use, and dispose of goods, services, ideas, or experiences to satisfy their needs and desires.

Economic Significance

The importance of an economic outcome or event in terms of its implications on the economy or financial markets.

Limited Problem Solving

A consumer decision-making process used for purchases that require a moderate amount of effort and time for information gathering and deliberation.

Video Game Console

A dedicated electronic device designed to play video games that are typically connected to a television or other display screen.