Examlex
The Nielsen TV ratings would be considered an example of:
Payoffs
The outcomes or returns of a decision or action, often expressed in terms of profit or loss.
Risky Undertaking
An action or venture involving a high degree of uncertainty and potential for loss or failure.
Net Profit
The amount of money that remains from revenues after all expenses, taxes, and costs have been subtracted.
Expected Returns
The mean of all the likely returns for an investment or portfolio over a given period, accounting for the risk of those returns.
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