Nielsen's Service That Is Designed to Gather and Report WOM

question 12

Multiple Choice

Nielsen's service that is designed to gather and report WOM or online "buzz" about companies and their products and services is known as:

• A)Online Reporter.
• B)WOMDataMetrics.
• C)NielsenBlogMagnet.
• D)BuzzMetrics.
• E)WOMSphereReporter.

---

Definitions:

Offending Members

Individuals within a group or organization who violate rules, norms, or standards, leading to disciplinary actions or exclusion.

Disabilities

A range of conditions, physical or mental, that significantly impair an individual's ability to carry out day-to-day activities or interact with the environment.

Morale

The overall sense of well-being, satisfaction, and enthusiasm among members of a group, team, or workforce, often seen as a critical factor in productivity.

Globalization

The process of interaction and integration among people, companies, and governments worldwide, often driven by international trade and investment and aided by informational technology.