Tapestry Segmentation,an Esri Service Described in the Text,applies a Process

question 53

Multiple Choice

Tapestry Segmentation,an Esri service described in the text,applies a process of segmentation that identifies neighborhoods by major demographic and consumption patterns and then determines which of these neighborhood "segment types" represents the client's potential customers.Which of the following best illustrates how this service was explained in your text?

• A)Esri segments were examined to determine which segments were likely to be gourmet coffee drinkers.Once the segments were identified,Esri could provide direct mail lists that identified the names and addresses of gourmet coffee drinkers.This allowed Donofrio's Coffee to send these "likely" customers a frequent user card to promote their patronage.
• B)The owner of a Nature's Beauty retail store has a loyalty club of 400 members who purchase regularly,and she wants to attract other prospective customers who match the club member demographic and lifestyle profile.By determining the distinguishing characteristics of the club members,the owner can identify the Tapestry Segmentation segments,i.e."Metropolitans," "Metro Renters," etc.which will allow the owner to locate and establish communications with members of these segments.
• C)Esri has data stored in a common database that identifies zip code areas that offer the most potential in terms of sales for a gourmet coffee shop like Donofrio's.Donofrio's subscribed to this information for a fee,and the information was used to help find new coffee shop locations.
• D)Present customers for a gourmet coffee shop were determined.Esri then,through its Community Tapestry syndicated data service,found census data which identified household addresses of the present customers.This information allowed Donofrio's Coffee to target customers with promotional offers to induce greater sales during warm months of the year.
• E)None of the above.There was no example illustrating how Community Tapestry was applied.

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Definitions:

Input Module

A hardware component in a control system that receives and processes external signals for use within the system.

BCD

Binary Coded Decimal, a class of binary encodings where each digit of a number is represented by a fixed number of binary bits, commonly four or eight.

PL Output

PL Output refers to the output signals from a Programmable Logic (PL) device or system, controlling various devices based on programmed logic.

Energized

In electrical engineering and systems, energized describes a component or circuit that is supplied with power and is therefore active or operative.